Friday 15 December 2017

Sustainability of the business


"A sustainable business is a resource efficient,  respects the environment and is a good neighbour."

                                                                             - Phil Harding


Sustainability creates and maintains the condition under which humans and nature can exist in productive harmony.


To keep a business sustainable, there are 3 P's which should be kept in mind:                                                                                     

1. People:  social responsibility

2. Profit:  economic value

3. Planet: stewardship of environment



Quotes by the team members of NIRMAAN:

1. If we live our business it automatically creates an approach to sustainability.
                                                                              - Kashish Koul

2. If sustainability is seen as a matter of survival of business,  we can create a massive    change.
                                                                              - Muskan Gulati




"Cutting costs or putting things on sale is not sustainable business strategy."
                                                                  
                                                     - Howard Schultz



Feed backs given by  the customers:

Parent 1 - The quality of the items are amazing.  I support this enterprise thoroughly with what they are doing and wish luck to the whole team of NIRMAAN enterprise.

Parent 2 - I would like to have more variety in chocolates.

Parent 3-  I am happy to see an Enterprise working for the upbringing of women by providing them employment. The students are also developing their skills. These children are sure to be great entrepreneurs in their future.



Customers buying products and giving feedbacks









Measures ensured to make our business sustainable:
  • Social sustainability - The main aim of the business is to create employment opportunities for the women of economically weaker section which makes our business socially sustainable.
  • Environmental sustainability - Nirmaan Enterprises sell bags made using scrap cloth. The enterprise is eco-friendly, using reusable materials to create long lasting products which can be reused time and again. This strategy is highly topical in Delhi as the use of plastic bags has been banned. Also, the members of Nirmaan Enterprises grow some plants like aloevera, fenugreek ,etc. in order to earn profit keeping our planet in mind. The members are themselves grow plants in their homes, in the vacations. This makes our business environmentally sustainable. 


Team members of NIRMAAN growing plants






  • Economical sustainability - 50% of the profit is given to ladies belonging to the economically weaker section so that they can earn a livelihood. Our remaining profits are also ploughed back into the business. Nirmaan Enterprises intend to spend their profits by reinvesting it in the business to purchase new accessories and fabrics to diversify further. We train the EWS ladies to learn a skill and training cost is also borne by profit .This makes our business economically sustainable.


Ladies receiving their payments



Happy faces


Plans for long term success of business:

1. Never compromise on the quality of the product and provide the best quality product to the customers. 

2. Keep on adding new innovations to the product to make it better and more attractive.

3. Listen to the advice and complaints  of the customer carefully, read the feedbacks given by them and get the needful done.

4. We would take the help of social media for selling and distribution as well as procuring orders and thus would reach more potential customers.




"You must have long range goals to keep from being frustrated by short term failures."                                        
                                                                                - Charles Noble



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